Mozzarella is the very first exclusive Italian restaurant in the city of Hyderabad, India. We started right at the very ideation stage. Post naming of the restaurant, we supported in the ambient look of the place along with designing the menu. The inauguration event was quite a buzz with the who’s who of the city dropping in and a PR campaign that saw most publications, lifestyle magazines and local television channels amply covering the event. A host of marketing collaterals in the form of Billboards (outdoor), road median display ads, publication and magazine ads, cinema slides and more were adopted to promote Mozzarella, making it the most dined in Italian restaurant of the city.