Best Western Ashoka

Industry

Hospitality

Our Role

Brand Strategy, Naming and Visual Identity

Reviving a Legacy. Reimagining Hospitality

Once a landmark in Hyderabad’s hospitality scene, Ashoka Hotel had faded from public memory. When the founders decided to bring it back to life, Ebani was brought in to lead the transformation, not just as a creative partner, but as a brand consultant.

From strategy to execution, Ebani played a pivotal role:

Rebranded the hotel in alignment with Best Western’s global standards
Facilitated the Best Western partnership to manage operations
Crafted a new identity and design language for the hotel and its outlets
Designed marketing, operations, and in-room collaterals
Drove the launch strategy and helped position the brand for a new era

Over six months, Ashoka Hotel was reborn as Best Western Ashoka — refreshed, relevant, and ready to reclaim its place as a trusted name in the city’s hospitality map. A project rooted in heritage, driven by trust, and shaped by design — a true Ebani signature.

We combine creativity with strategy to deliver
results-driven solutions.

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Best Western Ashoka

Industry

Our Role

Reviving a Legacy. Reimagining Hospitality

We combine creativity with strategy to deliver results-driven solutions.

We combine creativity with strategy to deliver
results-driven solutions.