Skincare & Wellness
Brand Strategy, Naming and Visual Identity
Meghavi Wellness Spa & Salon has seen a complete 360-degree turnaround thanks to Ebani. Starting from having only 2 outlets in the city of Hyderabad, India, it now has 40 spas across 10 cities in India. It was our first business transformation client. Ebani initiated the vision of turning the spa into a 100 Cr company. The brand was restructured post comprehensive research, to analyse and form a route plan for the way forward. Meghavi was given a new identity and repositioned as India's No.1 Family Spa Chain. The brand's value proposition was clearly established to resonate with customers. The new identity and spa branding was well received by its customers as they felt a heightened value and service delivery. The staff, too, were motivated to perform better by raising the bar in customer-centric delivery. Meghavi Wellness was guided to partner and operate in five-star hotels. Today, Meghavi Wellness is well distributed for ease of access, and at present they are located at 16 hotel and resort locations, namely, Hilton, Taj, Le Meridian, Marriott, Novotel, Radisson, and 24 across malls and high street locations, pan India.
Our scope of work included:
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