Banking and Financial Services
Brand Strategy, Naming and Visual Identity
DBS Asia Hub 2 Pvt Ltd is the bank’s first technology development centre outside Singapore. We addressed the ever-changing consumer and technological demands by coming up with innovative and relevant digital solutions. It was a privilege to work for DBS. Our very first initiative for DBS was to help in the inauguration of DBS Asia Hub 2 Pvt Ltd, which is their innovation and development centre. Ebani conceptualized, designed, and executed the ambience branding for the innovation hub, followed by the launch event (themed after The Lord of the Rings). Post this, we engaged in garnering market visibility for the brand and hiring initiatives in the form of billboards and hosting hackathon events to attract talent.
Ebani has worked on a variety of projects for DBS, including:
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