Healthcare
Brand Strategy, Naming and Visual Identity
The opportunity to work on such a unique subject excited us to onboard Androlife as a client. The scope was largely to strategize, design, and deliver social media content that drives footfall while also establishing a strong brand association. Male infertility — a topic often spoken about in hushed tones — carries layers of denial and stigma. Compounding this is the widespread perception that infertility is solely a woman’s issue. Getting men to acknowledge and confront this challenge by educating all stakeholders ensured we stayed aligned with the objectives.
Our scope of work included:
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